Sunday, 9 November 2014

Wyclef, Chidinma, others release latest hit single exclusively on MTN Music+

MTN's music ambassador, Chidinma has collaborated with internationally acclaimed, andthree time Grammy winner, Wyclef Jean, and Swedish DJ, and record producer, Avicci to release one of the hottest singles of the year, Divine Sorrow

The song is the result of a partnership between The Coca-Cola Company, and RED, to ramp up efforts to help end mother-to-child transmission of HIV with the launch of a new campaign, titled “Share the sound of an AIDS free generation”.

The campaign features an array of top artists and offers exclusive experiences encouraging people to come together, to share, and most importantly—to give. 

Divine Sorrow was aired live on Coke Studio last Saturday, and is available for download EXCLUSIVELY on Nigeria’s biggest music app, MTN Music+. To download the MTN Music+ App, SMS MUSIC to 5900 for a free download or download from the Google, Blackberry, and Apple stores. Customers also getone month’s free subscription after download + 150 FREE in-app MB!

The month-long global program which runs through World AIDS Day on December 1st, 2014, shares a message of hope and unity to empower today’s youth to understand they can be the generation to end the AIDS pandemic. 

MTN Music+ is a converged music streaming and download platform, optimized for mobile and online access and is socially enabled to accommodate cross-user activity launched in July. Following its launch, the Music+ app has attracted close to 1 million registered users; beating US based Beats Music, which was launched in January, and as at April had acquired fewer than 200,000 followers despite a massive marketing campaign. 

The app which provides a rewarding experience for subscribers uses a loyalty point system, allowing users to accumulate points whilst using the service. The acquired loyalty points entitles users to freebies like concert tickets to music and comedy shows with the MTN ambassadors, movie tickets, souvenirs, CDs, among others.

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